Anchor Brief by The Telegraph & D&AD New Blood Inspire a digital audience to think again about The Telegraph. The Project Social networks are a major part of our lives, but the information we receive from there is often biased and inaccurate. As a result, every second person turns to search engines, while less than a fourth shifts to news websites. Even though these sites update us regularly, they fail to engage with us. I decided to work on the D&AD brief by The Telegraph since I believe that media should have an important role in our society. While it’s facing big challenges with current technological developments, its expertise remains ever so relevant in the time of alternative facts. Research From the early stage of our research, we found that millennials consume most of their news from social media. With this information, we decided to investigate three fields: newspapers, millennials and social media. By looking at these fields, we tried to see how The Telegraph could stand out by giving a value that is hard to gain from social media. D&AD New Blood Wood Pencil Winner Responsibilities Research Strategy Scriptwriting UI/UX Branding Storyboarding & design Credits Ron Zissu Motion graphics, scriptwriting, and a creative partner Research The main issue we focused on was that while people do consume news, they’re still uninformed about the more complicated events. Wireframe Designing building blocks that can help in telling the different stories in Anchor. The evolution of the main page at the wireframe stage. Visual Research Giving Anchor an updated digital look, while also looking at more traditional printed influences to bring in some of The Telegraph’s newspaper charm. Design By creating interactive content, we can explain stories in a visual and interesting way. To keep reading fluency, images and quotes are located in the margins. The commenting includes readers’ professions and interests to give better understanding of their knowledge. The comment system includes commenters’ profession and interest in order to give others a background for their knowledge. Video Making Wireframe Storyboard to quickly try different ways to visualise the script. The designed storyboard. The Video “Search engines vs. news websites” DESIGN DETAILS The use of multiple complimenting fonts gives great flexibility to design and enhances the atmosphere of stories. Open Sans Regular Open Sans is used as a primary typeface. Combined easily with the other two typefaces to conceive together, a clear but unique tone for every story. Noto Serif Noto Serif is used when there is a need for a more personal or a traditional feel. Bebas Bebas is used to give a more technological or digital tone of voice.