BRIEF BY
CHALLENGE
D&AD and The Telegraph wanted to inspire a digital audience to think again about The Telegraph. We’re being updated at an unprecedented pace while misinformation is one of the biggest challenges of the 21st century. There's a greater need to understand the world around us than ever before.
RESPONSIBILITIES
Research
Strategy
Scriptwriting
UI/UX
Branding
Storyboarding & design
TEAM
Ron Zissu — Co-creation, motion and scriptwriting
This is a self-initiated project
Process
IDEATION
I identified and researched the relationship between the 3 key players the brief focuses on, learning the goals, pains and strengths of each.
WIREFRAME
The goal was to experiment with the interface that make the reading experience fun, fresh and interactive.
VISUAL RESEARCH
Inspired by digital and traditional print aesthetics to bring The Telegraph’s newspaper charm to the digital age.
DESIGN
Each article comes with an interactive cover giving a unique and fresh experience for each story.
PROMOTIONAL VIDEO
We wrote a script, storyboarded and designed the video prior the animation work.
The goal is to enable writers to visually tell different stories on Anchor using a range of different typefaces and colours.
Other projects
