BRIEF BY

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CHALLENGE

D&AD and The Telegraph wanted to inspire a digital audience to think again about The Telegraph. We’re being updated at an unprecedented pace while misinformation is one of the biggest challenges of the 21st century. There's a greater need to understand the world around us than ever before.

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RESPONSIBILITIES

Research
Strategy
Scriptwriting
UI/UX
Branding
Storyboarding & design

TEAM

Ron Zissu — Co-creation, motion and scriptwriting

This is a self-initiated project

Process

IDEATION

I identified and researched the relationship between the 3 key players the brief focuses on, learning the goals, pains and strengths of each.

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WIREFRAME

The goal was to experiment with the interface that make the reading experience fun, fresh and interactive.

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VISUAL RESEARCH

Inspired by digital and traditional print aesthetics to bring The Telegraph’s newspaper charm to the digital age.

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DESIGN

Each article comes with an interactive cover giving a unique and fresh experience for each story.

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PROMOTIONAL VIDEO

We wrote a script, storyboarded and designed the video prior the animation work.

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The goal is to enable writers to visually tell different stories on Anchor using a range of different typefaces and colours.

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