IN COLLABORATION WITH
CHALLENGE
Roli approached us with a prototype of an illuminated keyboard and a promise to make playing music more accessible. Together, we defined, positioned and crafted the smarter way to learn and play music.
RESPONSIBILITIES
UX/UI
Research
3D Design
Graphic design
Motion
TEAM
Yuta Sagawara — Creative director at Roli
Angus Keith — Product owner at Roli
Matt Rice — Creative director at Sennep
Kin Man Leung — UX/UI, Graphic design, Motion
Peter Tarka — Final 3D design and 3D artworks
The project was made at Sennep
Process
DISCOVERY
During our research, we studied the 4 key areas LUMI encompasses — music education, music making and consumption, training and gaming.
Market research
STRATEGY
Following that, we defined with ROLI three routes the app can be developed into – A textbook, a game and a content app.
Designing each route taught us that although those routes are fundemantily different, the real magic happens when combined.
Positioning
VISUAL DESIGN
We produced 3 different routes for all of the game’s 7 views, both dark and light mode.
Inspired by the tactility of the product, I wanted LUMI to be a world that is fun, welcoming and physical that embraces the keyboard’s unique light aspect.
LEADING WITH CONTENT
Following user research we chose to lead with LUMI’s music catalogue since playing your favourite music, is one of the most rewarding aspects in learning how play.
LEARN BY PLAYING
We have explored the different ways we can create a fun and meaningful experience.
RESULT SCREEN
Celebrating success and showing users’ progress are fundamental elements in a satisfying and effective learning experience. The suggestion engine will motivate users to take their next step that will help them progress the most.
LEARN
Bite-sized interactive lessons teach the elements of music, such as scales, chords and playing techniques. We organised the lessons into different paths, to give users the autonomy to choose what to learn.
The lessons artwork were based on the 3D clay concept, and visualises the lessons as a smaller unit in the bigger paths.
HOME
To support the ever-growing song and lesson libraries, Home enables LUMI to creatively curate its content around themes, artists or genres.
LEARN
We designed LUMI’s entire music catalogue of over 200 songs — creating a consistent yet flexible system accross contemporary, classical and traditional genres.
ONBOARDING
Aimed to celebrate the first impression of the product and to quickly guide the user on how to connect their new LUMI keys.
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