IN COLLABORATION WITH
CHALLENGE
To support their international expansion, Dojo had worked on a new visual identity and needed to bring it to their products. Together, we created a product-focused visual language, defined its principles, and set up a system for its rollout.
RESPONSIBILITIES
UX/UI
Prototyping
Visual design
3D
TEAM
Oli Geal — Lead Product Design
Riccardo Teofilo — Senior Product Design
Andrew Cavangh — Brand design
Dominic Fischer — Head of Product design
The great team at ustwo and Dojo
The project was made at ustwo
Process
Discovery
We focused on 4 key products within Dojo’s eco-system — Payment terminals, Dojo for business, Restaurant management system and dining experience
¹ Payment terminals
² Dojo for business
³ Restaurant management system
⁴ Dining experience
Strategy
When speaking with Dojo’s customers and employees, we recognised 3 key-insights, turned into principles, that make the products uniquely Dojo
Contextual, Hardware and Empowering businesses
Payment Terminals
Living in people’s businesses and used by millions daily, the new design emphasises ease of use and builds trust with every transaction.
Restaurant Management System
Designing an interface for fast, high-intensity environments, to be used by restaurants and bars, before, during and after the shift.
Dojo for Business
Mobile app allowing businesses to take payments, review their activity and manage other services at Dojo.
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